Senior-level marketing.
Without the overhead.
Strategy, creativity, and execution, all built to drive results.
Most growing brands hit the same wall. They need senior marketing leadership to scale, but a full-time CMO is out of reach and a traditional agency is too rigid.
EmLu Consulting is a senior marketing partner for founders and leadership teams who need agency-grade thinking without the agency-grade overhead. We come from inside the room. Two decades growing challenger brands into category leaders alongside global CMOs, VPs of sales, and distributor networks across the U.S. and Latin America.
Our home turf is the spirits and beverage industries, with deep experience across CPG, beauty, banking, travel, healthcare, and tech. We don't hand your business to a junior team and walk away. We build the strategy, execute the work, and make it count.
Bilingual: English & Spanish. Based in Miami. Working nationwide.
Built to move the needle.
Agency-grade capability, tuned to your business.
Brand Strategy & Positioning
Who you are, why it matters, how you win the category. Naming, rebrands, and the strategic foundation everything else hangs on.
Creative & Campaigns
Big ideas. Sharp messaging. Content that earns attention and converts it.
Social, Influencer & Paid Digital
Integrated programs that build awareness, engagement, and measurable results.
Activations, venue and stadium partnerships, in-store programs, POS, and giveaways. Concept to delivery.
Experiential, Events & Trade
Brand Playbook & Sales Activation
Annual playbooks and training programs that align sales teams, distributors, and stakeholders around one story, so the brand sells the same way in every market.
Fractional CMO & Interim Leadership
Step-in senior marketing leadership for a launch, a pivot, or a growth moment.
Interactive Media, XR, Product & UX Design
Game development, immersive XR, and AI-powered digital products. Concept to commercial launch.
The Work
The brand changes. The instinct doesn’t.
In motion
Miriam Tomassini. Twenty years inside the room.
“I spent two decades growing other people’s brands. EmLu is where I do it for yours.”
Miriam started as an intern at a Miami advertising agency. She left, twenty years later, as VP of Client Services with 18 direct reports, a portfolio of category-defining work, and a reputation in the spirits world for making brands move.
She led the brand ambassador programs that grew distribution from two states to all fifty. She developed educational programs that aligned sales teams and distributors around a single, consistent brand story. She led the launch of sixteen products. She led the venue, stadium, and entertainment partnerships that put the brand in front of millions of consumers. She was the only outside partner invited to present at her client's annual national sales meetings. When COVID closed the bars, she led the strategic pivot to e-commerce, building a new critical distribution channel for the brand.
She does it in English and Spanish. She does it from Miami. And she does it with the kind of senior judgment that only comes from being in the room for every launch, every pivot, and every quarter that didn't go to plan.
Languages: English & Spanish (native), Italian (basic)
BBA, Marketing & International Business, Florida International University
Study abroad, Universidad Pontificia de Salamanca
Based in Miami, FL
Founder Facts
Four ways we can work together.
Project-Based
Fixed scope. A brand refresh, a launch plan, a discovery sprint.
Monthly Retainer
Ongoing senior marketing leadership, billed monthly, tuned to your goals.
Seasonal / Interim
Interim leadership for a launch, a transition, or a defined stretch of growth.
Advisory & Planning
Annual planning, board-ready playbooks, strategic advisory for leadership teams.
Ways to Partner
Senior strategy. Hands-on execution. No middle layer.
Senior thinking on every call.
You work directly with the person leading the strategy, not a junior account team.
We build it and we execute it.
Strategy is worthless without execution. We do both.
Clear scope, clear price.
Deliverables and timing agreed upfront. No surprise invoices.
Flexible models.
Project, retainer, or interim. Sized to your business rhythm.
How We Work
Let’s Talk.
Tell us what you're building toward.
Share a few lines about your business, what you're currently doing for marketing, and what you're building toward.