Miriam Tomassini. Twenty years inside the room.
“I spent two decades growing other people’s brands. EmLu is where I do it for yours.”
Miriam started as an intern at a Miami advertising agency. She left, twenty years later, as VP of Client Services with 18 direct reports, a portfolio of category-defining work, and a reputation in the spirits world for one thing: making brands move.
She led the brand ambassador programs that grew distribution from two states to all fifty. She developed educational programs that aligned sales teams and distributors around a single, consistent brand story. She led the launch of sixteen products. She led the venue, stadium, and entertainment partnerships that put the brand in front of millions of consumers. She was the only outside partner invited to present at her client's annual national sales meetings. When COVID closed the bars, she led the strategic pivot to e-commerce, building a new channel for the brand.
She does it in English and Spanish. She does it from Miami. And she does it with the kind of senior judgment that only comes from being in the room for every launch, every pivot, and every quarter that didn't go to plan.
Founder Facts
Languages: English & Spanish (native), Italian (basic)
BBA, Marketing & International Business, Florida International University
Study abroad, Universidad Pontificia de Salamanca
Based in Miami, FL
How We Work
Senior strategy. Hands-on execution. No middle layer.
Senior thinking on every call.
You work directly with the person leading the strategy, not a junior account team.
We build it and we execute it.
Strategy is worthless without execution. We do both.
Clear scope, clear price.
Deliverables and timing agreed upfront. No surprise invoices.
Flexible models.
Project, retainer, or interim. Sized to your business rhythm.
Ways to Partner
Four ways we can work together.
Project-Based
Fixed scope. A brand refresh, a launch plan, a discovery sprint.
Monthly Retainer
Ongoing senior marketing leadership, billed monthly, tuned to your goals.
Seasonal / Interim
Interim leadership for a launch, a transition, or a defined stretch of growth.
Advisory & Planning
Annual planning, board-ready playbooks, strategic advisory for leadership teams.